This year ALUPCO celebrates its 25th anniversary and with it a new image. ALUPCO’s advertising agency Visuals W.L.L., have created a new corporate identity that stands for international quality in terms of both products and services along with the marketing plan and strategy implemented on building brand recognition. When asked about the change in image, the General Manager - Khalid Al Fuhaid stated, ‘the new corporate identity emphasizes on strength and assured quality’. True to his statement the corporate identity resonates what the company stands for, a solution to all creative designs.

'One Million and One Riyal’ campaign, a goodwill promotion that offers any lucky member for the community a chance to attain one million and one Saudi Riyals (1,000,001 S.R.) by simply registering their name and details. In order to participate just call (00973) 900355, register your name and details. The computer would then randomly select a name, which will be announced at the end of the campaign. Participation is open to all with no restrictions on the number of calls made. The event ends on 30th November 2001.